Vanda Masione - Brand & Content Strategist

About

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I work across brand strategy, content, social and writing, helping design-led and lifestyle brands find the ideas, language and formats that make them stand out.

Over the years, that's meant building consumer-facing social ecosystems, developing global tone-of-voice frameworks, shaping campaign narratives, writing everything from product copy to long-form editorial, and defining creator and content strategies across design, architecture and hospitality, with the places people inhabit at the heart of every project.

The brands I've worked with span VELUX, Ferm Living and The Audo, from established houses to newer names finding their footing, often at a moment of change: a shift from B2B to B2C, a new social direction, a new collection, a hotel preparing to open, or simply a presence in need of reimagining.

Rooted in the Copenhagen and Nordic design scene, I help brands find their place within it, wherever they're building from, working from the bigger idea to the words, stories and channels that bring it to life.

Services

Strategy
Brand Strategy & Positioning
Social & Content Strategy
Campaign & Concept Development
Influencer & Creator Strategy

Voice & Words
Tone of Voice & Framework
Long-Form Editorial
Brand Copywriting

Creative & Content Direction
Creative Direction
Social-First Content Direction
Activation Concept & Production

Selected Work

VELUX
Ferm Living
The Audo
Henrik Vibskov
The Cōmodo
Pandora
Discovery Channel
Elle Decoration

Vanda Masione Brand + Content Strategist

About

Selected Works 01 Ferm Living - Social 02 The Love Story of a Classic 03 VELUX Living Places 04 The Cōmodo 05 VELUX Paradise Homes 06 VELUX - Social 07 Ferm Living - Tone of Voice08 The Audo - Visual Identity

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Vanda Masione
Brand + Content Strategist

Selected Works

01 Ferm Living - Social
02 The Love Story of a Classic
03 VELUX Living Places
04 The Cōmodo
05 VELUX Paradise Homes
06 VELUX - Social
07 Ferm Living - Tone of Voice
08 The Audo - Visual Identity