Ferm Living
Alongside the day-to-day writing, I built a tone-of-voice framework, codifying the principles behind how the brand sounds into a practical guide the whole company could write from.
From long-form editorial to a single product description, the work was about making the brand sound unmistakably itself across all formats.
Selected works:On Motherhood and Making with Tiffany Bouelle
Spring Summer 2026 Collection - Press Release
Behind the Design: Boda Dining Chair
Set the Holiday Table with Ilirida Krasniqi