I worked closely with Discovery, creative and paid agencies to develop the organic and paid social strategy around the series, bringing it to VELUX’s global social channels before launch and in real time throughout the rollout. In relevant markets, I also managed influencer activations, working with profiles that could amplify key moments from the show and extend its reach beyond VELUX’s own channels. The activation also extended into the physical world, including a takeover of Piccadilly Square.
The work was about turning a broadcast partnership into a wider social moment, connecting VELUX with the people, homes and stories at the heart of the series.