VELUX
Alongside the global repositioning, I worked directly with key markets, the UK and Germany especially, to drive growth through UGC, influencer collaborations and campaign activations. The work spanned product launches, sustainability, social-first content and home stories, and included finding new ways for VELUX to enter the consumer lifestyle space, including through major collaborations with Discovery Channel, Elle Decoration and VICE.
Throughout, the goal was a single social presence strong enough to carry the brand globally while delivering on each market's local ambitions.