Ferm LivingSocial Media Strategy, Channel Management & Content I was brought in on a fixed-term contract to manage Ferm Living’s social presence across a combined 1.7M followers, with a brief that expanded into auditing the existing setup, reshaping the strategy and reporting structure, and developing the approach across both Living and Kids.

I worked across channel strategy, content planning, reporting and seasonal rollouts, including the consolidation of Ferm Living’s social landscape by closing the Boutique accounts and bringing them into Living.

The role sat between strategy and execution, working closely with the graphics team to translate campaigns, collections and brand stories into social.