Ferm Living - The Love Story of a Classic Social Media Activation Strategy & Digital StorytellingThe Love Story of a Classic celebrates the Ferm Living pieces that have stayed, evolved and endured, brought to life through a visual collaboration with Australian creative Zita Fernandez.

My work was to create the digital editorial and the broader campaign narrative, as well as translating the idea across the social landscape through a strategy and activation designed to make these familiar pieces feel worth falling for all over again.

Read the full story here.